Audi-themed stories and content tailored for your enjoyment, education and entertainment.
Features
IAA Mobility 2025 In Pictures
Audi took the stage at IAA Mobility 2025 with a powerful mix of heritage and future vision. The...
oooo Fleet: September 2025 Update
Exchanging the RS 5 Sportback for a CPO SQ8.
Reimagining Audi Clarity: Independent Designer Experiments with New Brand Design Language
From SUVs to rally coupes, Luca Serafini envisions the Concept C’s styling across broader range of Audi’s lineup.
Find of the Day: 1961 DKW Schnellaster F800/3 Flatbed
One of the last of its kind, fully restored and ready for the road.
Michéle Mouton: From Alpine Beginnings to Audi Legend
How Michèle Mouton’s earliest rally career began behind the wheel of an Alpine A110
Audi House of Progress Milan Hosts Concept C Reveal at Strive for Clarity Event
House of Progress venue set the stage for Audi’s next design era.
Retrospective: 2000 Audi Project Rosemeyer concept
An aluminum-bodied tribute to Auto Union, a W16 fantasy, a stepping stone to the Bugatti Veyron and an influence in creating the "TT Moment 2.0".
2001 TT Open Sky Study Inspires Latest Audi Concept
A seldom-seen targa-style study by Magna Steyr, unveiled at Frankfurt in 2001, is an intriguing piece of TT history that appears to influence today’s latest Audi concept car.
Long Forgotten or Never Known? The Curious Case of Audi’s “ur” RS4.
One unintentional tradition of Audi is its complex relationship with naming conventions. This can challenge any time the...
Paths Forward: 1990s Renderings of B5 Future Relevant to Audi’s Current Challenge
ooooIYKYK, ISSUE #oo18 Ever notice that the older you get the younger old things seem? Take that first...