Opinions and editorial.
Op / Ed
New Audi Tunnel Club at Washington Commanders’ Stadium Helps Visibility, But Does Being All-In on Sports Drive Buyers?
Audi’s splashy stadium partnerships deliver logos and lifestyle moments, but with U.S. sales down double digits, are enthusiasts and repeat buyers being left behind?
Paths Forward: 1990s Renderings of B5 Future Relevant to Audi’s Current Challenge
ooooIYKYK, ISSUE #oo18 Ever notice that the older you get the younger old things seem? Take that first...
Badges + Branding. An Introduction.
ooooIYKYK, ISSUE #0017 Badges, It seems like a simple enough subject, yet the reality is it’s anything but....
Has Audi Lost the Plot? Weighing Auditography and the Numbers.
ooooIYKYK, ISSUE #0016 Forgive the salacious title. Titles like this seem cringey to me, sounding like a heavy-handed...
EVs May Be Inevitable, but Intelligent Creative Reuse Is the Silver Lining
ooooIYKYK, ISSUE #0014 It’s been a challenging couple of years for car manufacturers. Even if the emergence of...
The ooooIYKYK Audi Archive, a Reference Project
ooooIYKYK, ISSUE #0013 I’m going to let you in on a little secret, a hidden part of this...
The Original Audi R8, 5D Chess & Preaching to the Choir
ooooIYKYK, ISSUE #0012 Depending on how closely you watch the ooooIYKYK website, you may have noticed I’ve begun...
Real? Likely. Spectacular? Definitely.
ooooIYKYK, ISSUE #0011 This week, I published the latest and sixth installment of the Mittelmotor Saga, an ongoing...
A to B EV vs. Cool: Ugly Babies & Boring Q4s
ooooIYKYK, ISSUE #0010 Nobody likes to hear their baby is ugly. That goes double when it’s family making...
Joe Rogan, Peter Parker and the “Canceled” Internal Combustion Audi R8 Successor
ooooIYKYK, ISSUE #0009 Why does Spider-Man have no eyeballs? Okay, sure, Peter Parker has eyeballs but in costume...