Opinions and editorial.
Op / Ed
Tuning the Formula
ooooIYKYK, ISSUE #0008 We’re now eight issues into this newsletter and platform focusing on Audi, which means eight...
Of Legends & Passion
ooooIYKYK, ISSUE #0007 I don’t want to read too much into it, but could it be we’re reentering...
Piëch Making it Pencil
ooooIYKYK, ISSUE #0006 There’s a story about Ferdinand Piëch, the grandson of Ferdinand Porsche, former head of Audi,...
Facing Reality + Calls to Action for Enthusiasts & for Audi
ooooIYKYK, ISSUE #0005 It’s been a rollercoaster of a week when it comes to automotive journalism and me....
Traditions in Fortitude & Deep Dives Down Rabbit Holes
ooooIYKYK, ISSUE #0004 This week, the rumor of the Audi R8’s impending return finally hit the mainstream automotive...
New A6 C9 Hot or Not? Imagining the Audi RS 6 Avant Version to Answer the Question.
ooooIYKYK, ISSUE #0003 In the run-up to the reveal of the new C9-generation A6 on Tuesday, an RS...
Navigating Rumors Including Credible New Audi R8 Mk3 Rumblings
ooooIYKYK, ISSUE #0002 Editor’s Note: This newsletter is emailed to subscribers of ooooIYKYK. If you wish to have...
Imperfection, Mudslinging and What These Things Teach Car Brands about Authenticity
ooooIYKYK, ISSUE #0001 Editor’s Note: Following last week’s introduction, this is technically the first ooooIYKYK weekly newsletter. In...
What’s In a Name? Audi Makes U-Turn on Odds and Evens ICE versus EV Differentiation
On March 4, Audi will be launching its new internal combustion engine (ICE) C-segment replacement. Up until maybe...
Four Rings. If You Know, You Know. An Introduction.
ooooIYKYK, ISSUE #0000 My name is George Achorn and my work over the years has made me about...