Definitive coverage of racing by Audi Sport, its customers and privateers.
Motorsport
Audi F1 Confirms Date, Goes Active Officially on Instagram
If you’re a brand aficionado eagerly awaiting the moment Sauber officially transforms into Audi F1, the wait isn’t...
F1 Update: Week 44, Mexican Grand Prix Summary
Steady Progress and a Valuable Point for Sauber-Audi
F1 Update: Week 43, U.S. Grand Prix Summary
Austin, Texas – Stake F1 Team KICK Sauber’s weekend at the Circuit of the Americas (COTA) marked a...
Audi Sport Update, Customer Racing: Week 42, 2025
Audi customer teams win 17 titles in one weekend.
Apple Secures Exclusive Formula 1 Broadcast Rights in the U.S.
Formula 1 has announced a new five-year agreement with Apple, making Apple TV the exclusive broadcast home of F1 in the United States beginning in 2026.
Ana Girardot to Play Michèle Mouton in ‘Rallye 82’ Biopic Series for HBO Max
With victories at Le Mans, in the WRC, and at Pikes Peak, Michèle Mouton is racing royalty well...
F1 Update: Week 41, Singapore Grand Prix Summary
Hard-fought weekend under the lights as Hinwil’s future Audi works team learns valuable lessons from a punishing Singapore Grand Prix.
Audi Sport Update, Customer Racing: Week 40, 2025
With this recurring column, ooooIYKYK aims to summarize activities of Audi Sport customer racing campaigns and competition endeavors....
F1 Update: Week 39, Azerbaijan Grand Prix Summary
Bortoleto close to points, Hulkenberg fights through setbacks in a dramatic weekend on the Caspian
Formula 1 Teams with Pottery Barn Kids and Teen for Lifestyle Collection
Partnership underscores F1’s soaring marketability in North America but raises questions about the long-term trajectory of its growth.