Audi UK has announced the launch of the Audi Drive Experience at Silverstone, marking the first major initiative in a new three-year partnership that makes Audi the Official Car Partner of the famous British circuit.
The program gives enthusiasts the opportunity to drive the Audi RS 3 Sportback on Silverstone’s Formula 1 circuit, making it the only manufacturer-backed driving experience in the UK hosted at a current Grand Prix venue. Open to drivers aged 18 and older, the experience is designed to showcase the performance credentials of Audi’s compact performance flagship in one of motorsport’s most recognizable settings.
Powered by Audi Sport’s 2.5-liter turbocharged five-cylinder engine and equipped with quattro all-wheel drive, the RS 3 Sportback has become one of the brand’s most celebrated performance models. At Silverstone, participants will be able to experience its acceleration, handling and chassis technology on the same circuit that hosts Formula 1, MotoGP and other major international motorsport events.
The launch also signals the beginning of a broader collaboration between Audi and Silverstone. Over the next three years, Audi will support the venue through VIP transportation, pace car duties and additional Silverstone Drive Experience programs.
The timing is notable as Audi continues its growing motorsport presence ahead of its Formula 1 future with the Audi Revolut F1 Team. While Audi’s Formula 1 effort represents the brand’s next chapter in top-level competition, the new Silverstone experience offers enthusiasts a more immediate way to connect with Audi performance.
Silverstone described the new program as an opportunity for visitors to experience Audi’s performance credentials firsthand, while Audi UK emphasized the importance of combining innovation, performance and customer engagement through the partnership.
Should you be visiting the Home of British Motorsport, the chance to drive an RS 3 on a Formula 1 circuit may prove to be one of the closest experiences yet to stepping into Audi’s expanding world of motorsport.
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