Audi-themed stories and content tailored for your enjoyment, education and entertainment.
Features
Traditions in Fortitude & Deep Dives Down Rabbit Holes
ooooIYKYK, ISSUE #0004 This week, the rumor of the Audi R8’s impending return finally hit the mainstream automotive...
Mittelmotor Saga, Part 1: The Trouble with the quattro
When Audi dropped its quattro all-wheel drive technology on the rally scene in 1980, it started a revolution....
Finds of the Week: Über Rare Audi Automobilia Finds on Ebay
With this weekly recurring Finds of the Week feature, I’m aiming to change up the typical “finds” model...
Event: Audi and Lamborghini at The I.C.E. St. Moritz 2025
Part 1: Skeleton Sliders in Bentleys The ice-themed genre of classic car demonstrations and concours makes for a...
New A6 C9 Hot or Not? Imagining the Audi RS 6 Avant Version to Answer the Question.
ooooIYKYK, ISSUE #0003 In the run-up to the reveal of the new C9-generation A6 on Tuesday, an RS...
Finds of the Week: Audi exclusive Special Build Cars in Market by Tailored Driver
For the uninitiated, Audi exclusive is the in-house tailoring service for the brand of the four rings. Special...
Navigating Rumors Including Credible New Audi R8 Mk3 Rumblings
ooooIYKYK, ISSUE #0002 Editor’s Note: This newsletter is emailed to subscribers of ooooIYKYK. If you wish to have...
Tech Focus: 10K RPM Twin-Turbo V8 Hybrid & Aluminum Space Frame Chassis of the Lamborghini Temerario
Given this week’s rumor of Audi fast-tracking a third-generation based on the Lamborghini Temerario, it’s worth taking a...
Imperfection, Mudslinging and What These Things Teach Car Brands about Authenticity
ooooIYKYK, ISSUE #0001 Editor’s Note: Following last week’s introduction, this is technically the first ooooIYKYK weekly newsletter. In...
What’s In a Name? Audi Makes U-Turn on Odds and Evens ICE versus EV Differentiation
On March 4, Audi will be launching its new internal combustion engine (ICE) C-segment replacement. Up until maybe...