News relevant to Audi owners and aficionados.
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Formula 1 Teams with Pottery Barn Kids and Teen for Lifestyle Collection
Partnership underscores F1’s soaring marketability in North America but raises questions about the long-term trajectory of its growth.
New Footage Shows Drawbridge Jumping Q5 from Different Angles
Earlier this week I ran the bizarre story of a roof box-equipped Audi Q5 dodging police by jumping...
Audi and BBH London Ad Agency Bring the Rings to Sky Sports in New Campaign
Audi is preparing for its entry into Formula 1 in 2026 with a new sponsorship and creative campaign...
Latest Intel on Audi A4 e-tron
Avant, RS 4 flavor, and PPE platform tech in play as Audi readies its core EV sedan.
Audi’s China-Only E5 Sportback Scores 10,000 Pre-Orders in 30 Minutes
Audi’s decision to create a China-specific sub-brand appears to be paying off. The new AUDI E5 Sportback drew more than 10,000...
End of an Era? Audi’s Five-Cylinder Future in Question but all Not Lost… Yet.
Döllner’s IAA comments raise doubts about the RS3’s iconic heart.
Audi Q5 Leaps Seattle Drawbridge to Evade Police
A desperate getaway in unexpected getaway car.
Audi CEO Döllner: Full Commitment Essential as Audi Prepares for F1 Entry
Audi CEO Gernot Döllner has opened up to the UK's Independent about the brand’s decision to enter Formula 1 in 2026, admitting he was once doubtful about the move but is now convinced it is both necessary and timely.
ABT Sportsline and Stowa Collaborate on Chrono ABT 24H Limited Edition Watch
When it comes to performance, precision is everything. That’s true if you’re threading a car through the Karussell...
Audi Sport Update, Customer Racing: Week 37, 2025
With this recurring column, ooooIYKYK aims to summarize activities of Audi Sport customer racing campaigns and competition endeavors....