Audi-themed stories and content tailored for your enjoyment, education and entertainment.
Features
Event: Audi and Lamborghini at The I.C.E. St. Moritz 2025
Part 1: Skeleton Sliders in Bentleys The ice-themed genre of classic car demonstrations and concours makes for a...
New A6 C9 Hot or Not? Imagining the Audi RS 6 Avant Version to Answer the Question.
ooooIYKYK, ISSUE #0003 In the run-up to the reveal of the new C9-generation A6 on Tuesday, an RS...
Finds of the Week: Audi exclusive Special Build Cars in Market by Tailored Driver
For the uninitiated, Audi exclusive is the in-house tailoring service for the brand of the four rings. Special...
Navigating Rumors Including Credible New Audi R8 Mk3 Rumblings
ooooIYKYK, ISSUE #0002 Editor’s Note: This newsletter is emailed to subscribers of ooooIYKYK. If you wish to have...
Tech Focus: 10K RPM Twin-Turbo V8 Hybrid & Aluminum Space Frame Chassis of the Lamborghini Temerario
Given this week’s rumor of Audi fast-tracking a third-generation based on the Lamborghini Temerario, it’s worth taking a...
Imperfection, Mudslinging and What These Things Teach Car Brands about Authenticity
ooooIYKYK, ISSUE #0001 Editor’s Note: Following last week’s introduction, this is technically the first ooooIYKYK weekly newsletter. In...
What’s In a Name? Audi Makes U-Turn on Odds and Evens ICE versus EV Differentiation
On March 4, Audi will be launching its new internal combustion engine (ICE) C-segment replacement. Up until maybe...
Four Rings. If You Know, You Know. An Introduction.
ooooIYKYK, ISSUE #0000 My name is George Achorn and my work over the years has made me about...