Audi-themed stories and content tailored for your enjoyment, education and entertainment.
Features
Audi House of Progress Milan Hosts Concept C Reveal at Strive for Clarity Event
House of Progress venue set the stage for Audi’s next design era.
Retrospective: 2000 Audi Project Rosemeyer concept
An aluminum-bodied tribute to Auto Union, a W16 fantasy, a stepping stone to the Bugatti Veyron and an influence in creating the "TT Moment 2.0".
2001 TT Open Sky Study Inspires Latest Audi Concept
A seldom-seen targa-style study by Magna Steyr, unveiled at Frankfurt in 2001, is an intriguing piece of TT history that appears to influence today’s latest Audi concept car.
Long Forgotten or Never Known? The Curious Case of Audi’s “ur” RS4.
One unintentional tradition of Audi is its complex relationship with naming conventions. This can challenge any time the...
Paths Forward: 1990s Renderings of B5 Future Relevant to Audi’s Current Challenge
ooooIYKYK, ISSUE #0018 Ever notice that the older you get the younger old things seem? Take that first...
Northeast RS 6 Treffen 2025
By the time the RS 6 Avant turned up on North American shores, Ray Reyes had already established himself as a willing hand raiser and leader in multiple Audi Clubs. The RS 6 may have been new to Ray when he planned the inaugural NERS6T gathering in Virginia back in 2021, but he was hardly new to Audi.
A.I.Imagined: Audi RS 001 neo
One of the legends of the Audi brand I first began to highlight as this ooooIYKYK media platform...
Market Find: 1985 Audi Sport quattro S1 E2 Headed to Bonhams Quail Lodge Auction
What: 1985 Audi Sport quattro S1 E2Chassis: WAUZZZ85ZGA905010Mileage: UndisclosedAuction Price Estimate: Not ProvidedLocation: Bonhams Quail Lodge Auction, Monterey, CASales listing: Link If you’re looking for...
Badges + Branding. An Introduction.
ooooIYKYK, ISSUE #0017 Badges, It seems like a simple enough subject, yet the reality is it’s anything but....
Find of the Day: One of One Audi exclusive Bordeaux Violet RS 4 Avant B5
While we find any tailored car to be special, cars in the rarest of colors built in eras where rare specifications weren’t that prevalent grab us a little extra hard.