Race week is finally here, and there’s a lot of news before we actually preview the Grand Prix itself so here’s one last round-up of news ahead of Miami.
AUDI CONFIRMS LOCAL MIAMI ACTIVATIONS FOR MIAMI GRAND PRIX WEEK
The Audi Revolut F1 Team will host its second Off-Track Experience during Formula 1 race week in Miami, following its debut in Melbourne. The main activation runs from April 30 to May 3 at MAPS Backlot in Wynwood.
The venue will be open to the public and include live screenings of all race sessions, racing simulators, an immersive 180° film experience using Apple Vision Pro, partner activations, merchandise displays and daily DJ sessions. A mural by local artist Hoxxoh will be installed at the site, with a live poster-printing station tied to the artwork.
Additional programming includes appearances by driver Gabriel Bortoleto and Audi F1 project lead Mattia Binotto. The team is also partnering with Rosetta Bakery for a co-branded takeover of nine locations across the city from April 25 to May 3.
Schedule of Key Public Activations
Saturday, April 25th – Sunday, May 3rd
Co-branded takeover of 9 Rosetta Bakery locations.
Thursday, April 30th (from 12PM)
Public opening of Audi Revolut F1 Team Miami Experience at MAPS, Backlot.
Thursday, April 30th (evening)
Public appearance by driver Gabriel Bortoleto.
Friday, May 1st – Sunday, May 3rd
Audi Revolut F1 Team Miami Experience open to public with screenings of all race sessions live on Apple TV.
Friday, May 1st (evening)
Public appearance by Head of Audi F1 Project Mattia Binotto.
Thursday, April 30th – May 3rd (From 6PM)
DJ Sundowner Session.
Friday’s DJ Sundowner Session is presented by Perk.
For full programme details and public access information, please visit audif1.com
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GABRIEL BORTOLETO VISITS INGOLSTADT
Gabriel Bortoleto visited Ingolstadt ahead of the Miami Grand Prix, touring Audi’s production facilities and the Audi Forum Ingolstadt as part of a brand visit tied to the Audi Revolut F1 Team program.
The visit included time with Audi apprentices and an autograph session at the Audi Forum. During the appearance, Bortoleto was presented with a model of his Formula 1 car as a symbolic “good luck charm”. The moment turned lighthearted when it was quickly taken back shortly after being handed over. Gabi showed off a sad face drawing laughs from those present.
The exchange, including a remark that the driver would not be keeping the model, was shared by TV Ingolstadt.
AUDI TEAMS WITH F1 AUTHENTICS TO OFFER PREMIUM F1 MEMORABILIA
The Audi Revolut F1 Team has entered a multi-year agreement with Memento Exclusives to produce and sell officially licensed merchandise through the F1 Authentics platform.
The partnership covers both eCommerce and auction-based sales and will include limited-run items tied to the team’s 2026 Formula 1 debut. Memento, which also supplies Formula 1 show cars and built the Audi R26 show car, will handle production and distribution.
The collaboration launches with a set of miniature helmets developed with Pantone. Each helmet reflects the team’s core color palette—Chalk, Graphite, Titanium and Lava Red—and features Pantone color identification markings. The helmets were originally used to reveal the team’s branding ahead of the 2026 FIA Formula One World Championship and have not previously been available for sale.
A limited number of these helmets will be offered via an online auction on F1 Authentics, running from April 24 to May 3.
Bid on them HERE. More information HERE.
AUDI TEAMS WITH INTER MIAMI CF MLS TEAM + ADIDAS WITH APPARLE COLLABORATION
adidas and Audi have launched a limited-edition merchandise collection with Inter Miami CF, marking the latest activation tied to Audi’s renewed partnership with the club.
The collection includes a jacket, shorts and performance top, and was unveiled by first-team players ahead of MLS fixtures at Nu Stadium. Players will wear pieces from the collection pre-match during games against the New England Revolution and Orlando City SC.
The launch follows a multi-year renewal between Audi and Inter Miami CF, which names Audi the club’s Official Luxury, Premium and Electric Vehicle Automotive Partner and a Founding Partner of Miami Freedom Park. The partnership includes matchday activations, hospitality presence and retail collaborations, including this co-branded adidas collection.
During race week, Audi will also display an RS Q8 outside the Nu Stadium team store as part of the activation.
Availability during race week
- April 25 – May 2: All Inter Miami CF Team Store locations
- Nu Stadium: Open on matchdays (April 25, May 2), from fan zone opening to 90 minutes post-match
- Inter Miami CF Stadium (Fort Lauderdale): Monday–Friday, 10 a.m. – 5 p.m. ET
- Miami International Airport (Concourse D, Gates 27–28): Daily, 7 a.m. – 5 p.m. ET
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F1 SET TO RETURN TO TÜRKIYE ISTANBUL PARK FROM 2027
Formula One will return to Türkiye with the Turkish Grand Prix set to rejoin the calendar from 2027 under a new five-year agreement running through 2031. The race will be held at Istanbul Park, with the Turkish Automobile Sports Federation serving as the event’s delivery partner.
Istanbul Park previously hosted Formula 1 from 2005 to 2011, with additional races in 2020 and 2021. The 5.33-kilometer circuit is known for its elevation changes and Turn 8, a multi-apex corner regarded as one of the most demanding in the championship.
The most recent race at the circuit was won by Valtteri Bottas in 2021, while Felipe Massa holds the record for most victories at the venue with three.