If you’re a car aficionado then England’s Car Magazine needs no introduction. It’s one of the foremost automotive print magazines of all time, and hailing from the UK its focus is decidedly Euro should your automotive leanings roll that direction… and if you’re reading this site, it’s safe to say they do.
While many of Car’s features do get reprinted in some capacity online, sometimes it’s just worth picking up the print issue. Consider this month’s install ment one of those issues. It features the RS 5 Avant, R26 F1 car and Concept C all on the front.
Inside, there are three multi-page features that are definitely worth reading. I’ll cover some of what I learned in there in the coming days. Yes, even as an automotive journalist I do read car in order to keep up with things going on. Their accuracy is one of the best in the business, while their writing takes you inside the halls of car companies or out with them on launches in entertaining and informative ways.
So what’s inside? Here’s a quick rundown.
Old Habits Die Hard by Jake Groves (pp. 54-61)
Eight pages uninterrupted-by-ads content get you more informed on the new Audi RS 5. Audi’s recent Morocco press launch wouldn’t have made the print deadline so it appears they focused on the early access reveal we saw from other press outlets. For this feature, they chat candidly with Audi Sport GmbH boss Rolf Michl and Audi design team member Wolf Seebers who is credited with the car’s design. With access to these two, the story definitely gets you some behind-the-scenes information you won’t have gotten from the press release. It also features a side-bar of “Audi Sport’s Hit-and-Miss Heroes”.
Vorsprung durch Design by Georg Kacher (pp. 62-69)
No ads again, this story is eight more pages dedicated to an in-depth chat with Audi’s Chief Creative Officer and design boss Massimo Frascella. It goes deep on design and where the brand is headed in a way that only a journalist as seasoned and connected as Kacher can do. The design chat gets complex and philosophical.
I’ve been running a week+ long 10-post feature set on Frascella’s chat with Autocar Magazine (another one not to miss) so likely won’t go another week re-covering bases run by Kacher… but there’s be enough new material to do so. If you’re wired into Audi and care about where it’s going, this story alone makes buying the issue worth it.
Crunch Time by Matt Kew (pp. 70-77)
Another eight pages of uninterrupted-by-ads Audi content – this time about Audi’s F1 debut. What are the chances that F1 race debut would be happening this week? No coincidence.
In this story, you’ll find even more candid talk from key Audi Revolut F1 team members Mattia Binotto, Jonathan Ramsey and Audi CEO Gernot Döllner. If you’re looking for insight into the challenges of stepping up Sauber’s under-funded pre-Audi game, shifting the project across multiple management teams or straight talk on goals towards an F1 championship well… this one’s for you.
WHERE CAN YOU FIND A PRINT ISSUE OF CAR MAGAZINE?
The obvious answer here is a bookstore or newsstand. As one of the largest automotive periodicals in the world, Car isn’t that hard to find. Yes, it’s from England so you may not find one at the local American grocery store should that be your best bet (and let’s face it… do they even still sell magazines there?). However, Car is pretty standard fare at Barnes & Noble or airport bookstores. Digitally, you can also get a downloadable copy on most major platforms including Car’s own app. You can also subscribe directly HERE.