The Audi Revolut F1 Team heads to Melbourne this week for the 2026 Australian Grand Prix, marking the official start of Audi’s long-awaited entry into the Formula 1 World Championship. The season opener at Albert Park launches a new regulatory era for the sport and represents the first competitive appearance for Audi as a full works constructor in Formula 1.
As reported in last week’s update, Audi will also have a strong presence across Melbourne beyond the track. The team plans several fan activations around the city, centered on its off-track headquarters at AFLOAT on the Yarra River, as it introduces the Audi Revolut F1 Team to fans during the season opener.
While expectations remain measured for the program’s first season, the Australian Grand Prix represents a historic starting point. Audi arrives in Formula 1 aiming to build experience and momentum as it begins its first campaign in the championship.
AUDI F1.COM WITH KEY RACE-SPECIFIC INFO GRAPHIC FORMAT
The Audi Revolut F1 Team’s official website AudiF1.com is showing off new race-specific sub-section for the Australian Grand Prix that makes for a handsome and informative quick-reference that will keep Audi F1 fans up-to-date on the upcoming Grands Prix.
FORMULA 1 CHANNEL RENEWS U.S. STREAMING PARTNERSHIP
Formula 1 has renewed its multi-year partnership with C15 Studio to continue operating the Formula 1 Channel in the United States, expanding the sport’s growing media footprint in the region. The free ad-supported streaming channel offers fans scheduled programming including classic Grands Prix, documentaries, race highlights and full replays from recent race weekends.
As part of the renewed agreement, the 2026 F1 Academy season will be broadcast live on the platform for the first time. The all-female championship will feature seven rounds beginning in Shanghai on March 13, followed by races in Saudi Arabia, Canada, Great Britain, the Netherlands, Austin and Las Vegas.
Launched in 2024, the Formula 1 Channel is available on major streaming platforms including Prime Video, Roku Channel, Pluto TV, Samsung TV Plus, LG Channels, Plex, Fubo and VIDAA. The channel currently reaches more than one million monthly viewers in the United States.
The move reflects Formula 1’s continued growth in the U.S. market, where the sport now counts 52 million fans, an increase of 11 percent year-over-year.
FORMULA 1 AND SALESFORCE EXPAND PARTNERSHIP WITH NEW AI FAN COMPANION
Formula 1 has announced an expansion of its partnership with Salesforce, introducing a new AI-powered fan companion designed to help audiences better understand the sport—particularly the sweeping technical regulation changes arriving in 2026. The tool will debut on F1.com and is aimed at providing fans with clear explanations of the new rules that will shape the next era of Formula 1.
Powered by Salesforce Agentforce 360, the companion draws on official Formula 1 sources to answer technical questions and explain key elements of the sport. It also tracks trending questions from fans, allowing Formula 1 to better understand what audiences want to learn and helping guide future educational content.
The expanded partnership builds on a collaboration that began in 2022, during which Salesforce technology has helped Formula 1 manage and personalize communication with its rapidly growing global audience, now estimated at more than 827 million fans. Tools across the Agentforce ecosystem, along with platforms like Slack, help the sport unify fan data and tailor marketing and engagement.
Salesforce will also continue its visible presence across the Formula 1 ecosystem, including race activations, digital branding and support of initiatives such as F1 Academy and the Las Vegas Grand Prix, as the two organizations work to expand digital fan engagement in the years ahead.
AUDI REVOLUT F1 TEAM SIGNS LIBERTEX AS OFFICIAL PARTNER
The Audi Revolut F1 Team has announced a new multi-year partnership with Libertex, a global financial asset brokerage, adding another commercial partner ahead of the team’s debut Formula 1 season. Under the agreement, Libertex branding will appear prominently on the team’s R26 Formula 1 car as well as on driver race suits and team apparel throughout the championship.
The partnership aligns two organizations that emphasize data-driven performance and decision-making in high-pressure environments. According to the team, the collaboration reflects a shared philosophy centered on precision, anticipation and execution—qualities that define both Formula 1 competition and financial trading.