If you’re heading to Munich for IAA Mobility next week—or just following from afar—Audi has a packed program that blends big debuts with experiences designed to show where the brand is headed. Here’s what you’ll find from the four rings at this year’s show.
The Concept C, live and in person
Fresh off its world premiere in Milan, the Audi Concept C makes its first public appearance at Wittelsbacherplatz. It’s a fully electric sports car meant to preview the next era of Audi design. Expect sharp lines, a minimalist approach, and a cabin experience centered on clarity, technology, intelligence, and emotion.
The new Q3 Sportback e-hybrid
Audi is also pulling the covers off its latest production model: the third-generation Q3 Sportback. Shown here in its 200 kW plug-in hybrid version, the compact SUV coupe combines efficiency, driving dynamics, and advanced driver assistance features normally reserved for larger luxury models. You’ll find it at the Volkswagen Group stand in pavilion B1.
Plenty of chances to get behind the wheel
Audi is setting up more than 1,400 test drives across Munich, covering 20 different models. The lineup ranges from the sporty RS e-tron GT performance to the practical A6 Avant e-hybrid, plus crowd favorites like the Q6 Sportback e-tron and Q5 Sportback e-hybrid.
Audi Nights and special exhibitions
Evenings at Wittelsbacherplatz will bring exclusive events under the Audi Nights banner. Meanwhile, the brand is celebrating 30 years of Audi exclusive with a curated exhibition at “Aimy” in the Arco-Palais—worth a stop if you want to see how Audi’s bespoke program has evolved.
A younger, sharper lineup on display
The Munich show caps a major product rollout for Audi. Since 2024, the brand has launched its most aggressive model initiative ever, with more than 20 debuts planned by the end of 2025. CEO Gernot Döllner calls this the next step in Audi’s evolution: “By focusing on what really matters, both in products and processes and structures, we are creating a space for innovation.”
WHERE TO FIND AUDI AT IAA MOBILITY 2025
- Audi Q3 Sportback e-hybrid 200 kW — Volkswagen Group stand, Summit, pavilion B1
- Audi Concept C — Open Space, Wittelsbacherplatz
- Test Drives — Up to 1,400 sessions available across Munich with 20 Audi models
- Audi Nights — Exclusive evening events at Wittelsbacherplatz
- Audi exclusive 30th Anniversary Exhibition — “Aimy” restaurant, Arco-Palais near Wittelsbacherplatz
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