Audi has confirmed that the new Audi RS 5—its first high-performance hybrid—is now available within select programs within the Audi driving experience lineup across Europe.
Of course, the new RS 5 is hotly anticipated and it’s not even out yet in Europe, while it’s months away from launch in North America. That it’s a hybrid also has elevated general curiosity about the car – what it’s like to drive and what it’s like to live with.
In as much, Audi frames the programs as more of an extended test drive. Whether behind the wheel in structured training sessions, high-speed circuit work, or curated driving tours – each in unforgettable European backdrops, participants are invited to explore how electrified performance integrates with the brand’s quattro all-wheel drive and new dynamic torque control systems.
DESTONATIONS INCLUDE ALPINE PASSES TO LEGENDARY CIRCUITS
Digging into Audi’s program offerings reveals just how broad the RS 5’s potential stage really is. According to the new and improved Audi driving experience website (now also available in English), participants will find the RS 5 integrated into several flagship experiences, including:
GROSSGLOCKNER ALPINE TOUR
One of the most scenic drives in Europe, this route combines dramatic elevation changes with technical switchbacks. Alongside cars like the R8 Spyder and RS e-tron GT, the RS 5 Avant introduces a new hybrid performance flavor to the climb. More information HERE.
DOLOMITES TOUR
A multi-day immersion through Northern Italy’s mountain roads. Here, the RS 5 becomes part of a curated fleet designed to blend long-distance comfort with high-performance capability. More information HERE.
PERFORMANCE RACETRACK PROGRAMS
For those looking to push limits, Audi’s track-based experiences span some of Europe’s most respected circuits—Salzburgring, Red Bull Ring, Spa-Francorchamps, and Bilster Berg. These programs allow participants to rotate through vehicles while working directly with instructors to refine technique.
And yes, depending on the specific event, that can now include time in the hybrid RS 5. Audi offers Half Day and Full Day programs.
WHERE TECHNIK MEETS EXPERIENCE
Audi’s messaging leans heavily into the technical side of the experience—specifically how systems like dynamic driving torque control and electrified power delivery enhance cornering stability and responsiveness.
In practice, this is the kind of environment where the value of those systems will be most clearly on display. Controlled conditions, professional instruction, and repeatable scenarios allow drivers to actually feel what Audi engineers are trying to achieve—something that’s not so easy to replicate on public roads.
This is also an interesting shift in how Audi introduces new technology. Rather than simply marketing electrification as efficiency or compliance, the RS 5 positions hybridization as a performance enabler and Audi driving experience offers the opportunity to test how that tech may fit into your daily life in much more detail than you’d get in the typical dealership test drive scenario.
A PROGRAM THAT CONTINUES TO EVOLVE
Since 1982, the Audi driving experience has long been one of the brand’s most effective enthusiast touchpoints—equal parts training, travel, and brand immersion. Adding the RS 5 ensures that the program remains aligned with Audi’s broader transformation, particularly as electrification becomes more central to its performance identity.
That said, Audi notes that vehicle availability can vary by event, with program managers ultimately determining which models are included in each experience. For prospective participants, that makes it worth confirming RS 5 inclusion before booking a specific date or location.
For more information, check out the Audi driving experience website HERE.
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