Paths Forward: 1990s Renderings of B5 Future Relevant to Audi’s Current Challenge georgeachorn·08.13.2025ooooIYKYK, ISSUE #oo18 Ever notice that the older you get the younger old things seem? Take that first...0000 NewsletterOp / Ed·0 Comments·0
Badges + Branding. An Introduction. georgeachorn·07.16.2025ooooIYKYK, ISSUE #0017 Badges, It seems like a simple enough subject, yet the reality is it’s anything but....0000 NewsletterOp / Ed·0 Comments·0
Has Audi Lost the Plot? Weighing Auditography and the Numbers. georgeachorn·07.04.2025ooooIYKYK, ISSUE #0016 Forgive the salacious title. Titles like this seem cringey to me, sounding like a heavy-handed...0000 NewsletterOp / Ed·0 Comments·0
Loss in Victory: The 2013 24 Hours of Le Mans georgeachorn·06.13.2025ooooIYKYK, ISSUE #0015 Tik, tik, tik, tik, tik. My DSLR chattered through a rapid succession of photos as...0000 NewsletterHistorical Features·0 Comments·0
EVs May Be Inevitable, but Intelligent Creative Reuse Is the Silver Lining georgeachorn·06.05.2025ooooIYKYK, ISSUE #0014 It’s been a challenging couple of years for car manufacturers. Even if the emergence of...0000 NewsletterOp / Ed·0 Comments·0
The ooooIYKYK Audi Archive, a Reference Project georgeachorn·05.27.2025ooooIYKYK, ISSUE #0013 I’m going to let you in on a little secret, a hidden part of this...0000 NewsletterOp / Ed·0 Comments·0
The Original Audi R8, 5D Chess & Preaching to the Choir georgeachorn·05.20.2025ooooIYKYK, ISSUE #0012 Depending on how closely you watch the ooooIYKYK website, you may have noticed I’ve begun...0000 NewsletterOp / Ed·0 Comments·0
Real? Likely. Spectacular? Definitely. georgeachorn·05.12.2025ooooIYKYK, ISSUE #0011 This week, I published the latest and sixth installment of the Mittelmotor Saga, an ongoing...0000 NewsletterOp / Ed·0 Comments·0
A to B EV vs. Cool: Ugly Babies & Boring Q4s georgeachorn·05.05.2025ooooIYKYK, ISSUE #0010 Nobody likes to hear their baby is ugly. That goes double when it’s family making...0000 NewsletterOp / Ed·0 Comments·0
Joe Rogan, Peter Parker and the “Canceled” Internal Combustion Audi R8 Successor georgeachorn·04.24.2025ooooIYKYK, ISSUE #0009 Why does Spider-Man have no eyeballs? Okay, sure, Peter Parker has eyeballs but in costume...0000 NewsletterOp / Ed·0 Comments·0
