Audi Canada is using the Vancouver Auto Show as a stage to show off its most attention-getting assets, bringing a mix of production debuts, exclusive builds and the second Canadian appearance for the R26 Formula 1 car to the West Coast.
The brand shared a small gallery of their display earlier today on Facebook.
Headlining Audi’s stand is the R26 Formula 1 show car, marking its first public appearance in Western Canada. The car serves as a symbol of Audi’s entry into Formula 1 and giving Canadian audiences an early look at the design language and branding that will define the Audi Revolut F1 Team when it debuts at the Canadian Grand Prix at the end of May.
Alongside the F1 showpiece, Audi is spotlighting the new Q3, perhaps not the most high-performance nor luxurious offerings int he lineup, but one of its most important volume models. Attendees can go beyond a static display—Audi is offering on-site test drives, giving show visitors a direct experience of the updated compact SUV.
For enthusiasts, the standout attractions may be a pair of highly individualized Audi Sport models. Audi Canada is displaying an Audi exclusive Goodwood Green RS Q8 performance with special Cognac and black interior, and also a Velvet Purple RS 3. Both are featured in rarely seen specifications that highlight the brand’s Audi exclusive customization capabilities.
Running March 25–29 at the Vancouver Convention Centre (West Building, Hall A), Audi Canada’s presence reflects a broader recalibration of the traditional auto show formula. Rather than focusing solely on static reveals, the brand blends experiential elements—test drives, exclusive specifications, and motorsport storytelling—into a more immersive display.
Show Information: VancouverInternationalAutoShow.com