Back when Automobilist first launched, the firm arrived on the scene with CGI-backed imagery of the pre-war Silver Arrows era – a time when ample photography simply didn’t exist and certainly not in color. As the years passed, the firm rolled out more racing-inspired artwork – from WRC heritage and on to F1. Clearly, Audi’s got some heritage of their own in all these segments. Most notably for today, Automobilist has launched their first modern Audi F1 work with this first R26-focused poster.
The car seen in on the poster appears to be display car spec. It’s got the earlier (and larger) side pods and wears the nomenclature “R26” where their actual Grand Prix cars run “5” for Bortoleto or “27” for Hulkenberg.
The poster also features the Audi Revolut F1 Team branding along with the statement “We Start Because We Dare” theme seen throughout the F1 team launch events.
Dig around the Automobilist website and you’ll see a rich mix of F1 posters and other associated products such as calendars. Audi having just joined the grid, this is the first Audi F1 product… at least for now.
Search “Auto Union” on the site and you’ll find more SKUs created back when they launched. So, if you want to span the eras with an Auto Union Grand Prix car (pre-war equivalent to F1) and then today’s R26, then Automobilist has you covered.
At one time, the firm also had a working relationship with the World Rally Championship. Former posters included some legendary Audi quattro WRC designs. We’re not seeing them now on the site, but they’re worth watching for either should they return.
More Information: Automobilist.com
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