With Audi’s factory Formula 1 debut set for March, the Audi Revolut F1 Team and adidas have officially launched their first global teamwear and fanwear collection – something that was teased and reported on here earlier this week. Available worldwide from February 19, the range marks the first major retail expression of Audi’s new F1 identity and is positioned as a long-term collaboration between the German car manufacturer and the Herzogenaurach-based performance apparel brand.
The inaugural drop comprises more than 160 pieces spanning apparel, footwear and accessories. The collection is divided into two core pillars: Teamwear and Fanwear. Both are built around the same design language, drawing from the team’s primary color palette and the visual identity established with the Audi R26.
The Teamwear range includes official driver kit, engineers’ apparel, mechanics’ garments and bespoke footwear. Developed with adidas performance technologies, each category is tailored to its specific role in the paddock. Drivers’ pieces focus on lightweight, athletic functionality suited to 24 race weekends and associated events. Engineers’ apparel is designed for extended hours trackside, while mechanics’ gear prioritizes durability and ergonomic movement under demanding garage conditions. The overall aesthetic is defined by subtle gray and chalk tones derived from the titanium-colored paintwork of the R26, accented by red elements that reference Audi’s established motorsport branding.
For drivers Nico Hulkenberg and Gabriel Bortoleto, the kit forms part of the team’s public identity. Hulkenberg described the 2026 outfit as clean and modern, noting that the clothing becomes the most worn uniform across a full season. Bortoleto emphasized the everyday appeal of the fanwear designs, highlighting the motivational effect of seeing supporters adopt the team’s colors globally.
The Fanwear side of the collection is structured into two distinct lines. The DNA Range centers on essential pieces built around core silhouettes and primary team colors, offering a direct and recognizable expression of the Audi Revolut F1 Team brand. The Elevated Fanwear Range introduces a more lifestyle-driven approach, blending contemporary sportswear with subtle branding and premium materials intended for daily wear beyond race weekends. Driver-specific merchandise is also included, alongside limited-edition seasonal drops scheduled throughout the 2026 campaign.
According to Chief Commercial Officer Stefano Battiston, the launch represents a strategic milestone as Audi builds a global community around its Formula 1 entry. The partnership with adidas is designed to extend the team’s reach beyond the circuit, aligning motorsport performance with contemporary style and retail accessibility. Seamless checkout on the team’s new e-commerce portal is powered by Revolut Pay, reinforcing the integrated commercial platform behind the program.
The full collection is available via store.audif1.com, adidas’ official motorsport channels, selected global retailers and participating Audi dealerships. As Audi prepares to take the grid as a factory entrant, the adidas collaboration provides the first tangible opportunity for fans to wear the team’s colors in advance of its on-track debut.
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