Audi’s anticipated Formula 1 debut continues to gather momentum as the project moves from concept to reality. From the formal unveiling of the Audi Revolut F1 Team and its January launch in Berlin, to a growing roster of partners and broader developments across the Formula 1 ecosystem, the weeks ahead mark a decisive phase despite this being the off-season.
AUDI REVOLUT F1 TEAM NAME CONFIRMED, BERLIN LAUNCH SET FOR JANUARY 20, 2026
Audi Revolut F1 has officially revealed its name and logo, setting a global launch event in Berlin for January 20, 2026. That date will be the first full public presentation of the team’s identity ahead of the opening race of the 2026 season.
The team name also formalizes Audi’s title partnership with global fintech Revolut, first announced in July 2025. The alliance has been billed as a shared emphasis on innovation, performance, and global connectivity. Revolut’s partnership extends to the team’s operational core, with Revolut Business integrated into financial processes and Revolut Pay adopted for the team’s online retail operations, reinforcing the pairing as both strategic and functional.
January 20 will mark the first time the Audi Revolut F1 Team presents its complete visual identity, including the official 2026 race livery. Following the earlier reveal of the Audi R26 Concept in November, the Berlin event will show how Audi’s design language translates into its first Formula 1 challenger. With fewer than 50 days remaining before the opening race of the season, the timing underscores just how close Audi now is to lining up on the grid.
The Berlin launch is designed as an immersive experience built around brand themes of clarity, technical intelligence, and emotion. An exclusive unveiling on January 20 will be followed by a public opening on January 21, allowing fans direct access to the project in that defining moment.
Structurally, the transformation is also underway. As part of the team’s evolution, Sauber Motorsport AG will be renamed Audi Motorsport AG, with the Technology Centre in Bicester becoming the Audi Motorsport Technology Centre UK. In a nod to its heritage, Sauber Holding AG and Sauber Technologies AG will retain their existing names.
Audi leadership has framed the announcement as a turning point. Audi CEO Gernot Döllner described the name and logo reveal as a defining milestone that finalizes the projects identity, while Head of the Audi F1 Project Mattia Binotto emphasized the Berlin launch as the first moment the team stands united in front of a global audience. Team Principal Jonathan Wheatley echoed that sentiment, calling the Audi Revolut F1 Team name a unifying banner for operations across Germany, the UK, and Switzerland.
PAULANER JOINS AS OFFICIAL SUPPLIER, BRINGING BAVARIAN CULTURE TO THE GRID
Audi’s commercial framework is also expanding, with Munich-based Paulaner Brewery confirmed as an official supplier to the Audi Revolut F1 Team. The long-term partnership introduces a distinctly Bavarian element to Audi’s Formula 1 presence, centered around Paulaner Weissbier 0.0%, the brand’s non-alcoholic wheat beer.
The collaboration is designed to promote responsible celebration while aligning with Formula 1’s high-performance environment. Paulaner 0.0% will be positioned as a premium, inclusive alternative for fans, emphasizing social connection without compromising safety or responsibility.
Stefano Battiston, Chief Commercial Officer of the Audi Revolut F1 Team, highlighted shared values of craftsmanship, authenticity, and excellence, while Paulaner CEO Jörg Biebernick framed the agreement as an opportunity to introduce the brand to a new generation of motorsport fans on a global stage.
PERK NAMED OFFICIAL WORK AUTOMATION PARTNER
Behind the scenes, Audi is investing heavily in operational efficiency as it prepares for Formula 1’s relentless calendar. Perk has been announced as an official partner in a multi-year agreement that will see the company serve as the Official Work Automation Partner of the future Audi F1 Team.
Formula 1 logistics span 24 races across five continents, involving hundreds of personnel and countless operational touchpoints. Perk’s AI-powered platform will automate tasks such as travel bookings, expense management, and invoice processing, reducing friction and allowing team members to focus on performance-critical work.
The partnership reflects Audi’s intent to build a modern, intelligent organization from the ground up. Jonathan Wheatley described the scale and complexity of Formula 1 operations as immense, noting that marginal gains off-track are just as critical as those on it. Perk CEO Avi Meir positioned the collaboration as a natural alignment between two organizations driven by ambition and execution.
F1 ACADEMY REVEALS 2026 CALENDAR, SILVERSTONE DEBUT CONFIRMED
Beyond Audi’s own preparations, Formula 1’s wider development continues, with F1 ACADEMY unveiling its 2026 calendar. The all-female series will once again run seven rounds alongside the FIA Formula One World Championship, comprising 14 races and maintaining its reverse-grid format for one race at each event.
A standout addition is Silverstone, which will host F1 ACADEMY for the first time during the British Grand Prix weekend. The appearance carries weight, arriving twelve years after Managing Director Susie Wolff’s first Formula 1 Free Practice outing at the circuit in 2014. Circuit of the Americas also returns to the calendar, while the season will once again conclude under the lights of the Las Vegas Strip Circuit.
The 2026 calendar begins in Shanghai in March, before moving through Jeddah, Montreal, Silverstone, Zandvoort, Austin, and Las Vegas. A comprehensive 12-day testing program underlines the series’ commitment to driver development and meaningful seat time.
Formula 1 CEO Stefano Domenicali praised the rapid growth of F1 ACADEMY and its expanding global fanbase, while Susie Wolff described the 2026 calendar as the strongest yet, combining new venues with established races and a high-profile finale in Las Vegas.
LOOKING AHEAD
As January 20, 2026 approaches, Audi’s Formula 1 project is entering its most visible phase to date. Years of planning into a single public moment with culminate in that event, while partnerships with Revolut, Paulaner, and Perk underline the breadth of the team’s ambitions both on and off the track. At the same time, initiatives like F1 ACADEMY continue to shape the future of the sport itself. For Audi and Formula 1 alike, the countdown is very much on.