Audi F1 Confirms Date, Goes Active Officially on Instagram

If you’re a brand aficionado eagerly awaiting the moment Sauber officially transforms into Audi F1, the wait isn’t long now. It’s been a couple of years since Audi made its Formula 1 intentions public—acquiring Sauber, reshaping the organization and setting the stage for its factory debut. New drivers have been signed, new staff recruited, new facilities brought online. The team has earned points, claimed a podium, and built the foundations for a new era. But today marks a tangible milestone: something official to follow.

Technically, fans have had something to follow all along. Hardcore Audi x F1 watchers have been tracking Sauber’s progress closely—the green-liveried team has been featured in coverage here on this website for months. Along the way, countless social media imposters have popped up, some surprisingly convincing. (For the record, no, neither the @revolutf1team nor @f1audisport on Instagram represent Audi F1.)

The real one? As of today, it’s @audif1. Audi, Audi Sport, and Audi Tradition jointly introduced the account with a coordinated teaser video. The clip traces Audi’s racing heritage through its most iconic eras, culminating in a graphic revealing a date: 12.11.25.

Just which date that represents remains open to interpretation. Is it December 11 or November 12? Germans typically use day.month.year formatting, while Americans prefer month.day.year.

For context, November 12 falls between the Brazilian and Las Vegas Grands Prix, while December 11 comes shortly after the season finale in Qatar on November 30.

An educated guess would favor the December date. That timing would place the announcement after the final race in which the team competes under the Sauber name—and close to Audi Sport’s traditional end-of-season celebration, which often honors its global motorsport efforts across customer racing, Le Mans, and Dakar. Integrating the Audi F1 reveal into that event would make perfect sense.

Still, that’s speculation for now. If you don’t want to miss a moment, mark both dates—because the official Audi F1 era is about to begin.