Where: Petersen Automotive Museum, 6060 Wilshire Blvd., Los Angeles, CA 90036
When: February 2025 to October 2025
What: Audi S1 Hoonitron (Electrikhana 2, Mexico City spec) & 1986 Audi Sport quattro Replica “Turbo Monster”
Link: www.Petersen.org/Ken-Block-Exhibit
In a collaboration between 43 Institute and the Los-Angeles-based Petersen Automotive Museum, a staggering collection of cars, personal effects and memorabilia have taken over the museum’s second-floor Meyer Gallery in order to celebrate the life and career of the legendary Ken Block. While geared towards enthusiasts of all stripes, Audi aficionados should take note that the collection includes two rarely seen four ringers.
Working closely with the Block family, the “People’s Champ” exhibition was assembled to showcase Ken Block’s undeniable impact as a racer, entrepreneur and creative visionary. Of course, this centralizes around his renowned Gymkhana video series that combined a passion for rallying with a cinematic spectacle, grabbing the attention of millions around the globe while igniting and / or fueling their automotive passion. In doing so, he and his compatriots at Hoonigan raised the bar for automotive content shared online while setting the pace for YouTubers and other online automotive creatives to follow… or at least aspire to.
Aside from Gymkhana and his racing career, Block is also known for having co-founded DC Shoes, the creation that put him on the map. By growing DC into a globally recognized action sports apparel brand, he built a most impressive financial position that allowed him to later found Hoonigan, a second brand he envisioned to celebrate speed, rebellion and passion.
Block’s profound influence has ignited the passion of millions. This exhibit is a tribute to his extraordinary legacy,” said Terry L. Karges, executive director of the Petersen Automotive Museum. “His fearless driving and innovative vision in motorsports content have forever shaped the automotive landscape.”
The exhibit is, of course, built around the cars. A remarkable collection of Block’s most iconic vehicles are on stage here. Gymkhana star cars like the Hoonicorn Ford Mustang, Hoonitruck Ford F-150, his Group B homologation Ford RS200 are highlights for many. On loan from Audi Tradition is the S1 Hoonitron in Mexico City livery. Beyond that, some of his race cars and personal cars are also showcased, notably including his 1986 Sport quattro replica known as the “Turbo Monster” and that featured regularly on Block’s personal YouTube channel.
Beyond cars, the exhibit also includes racing suits, helmets and mementos from key moments in Block’s career. Graphics around the display detail a timeline of key events in Ken Block’s life and racing career. A notable highlight here is the “Ain’t Care Wall” that displays pieces of broken and damaged vehicles meant to represent his fearless attitude and, of course, that iconic mantra.
This exhibit is a meaningful tribute to Ken’s legacy, reflecting his lasting impact and the inspiration he brought to motorsports and car culture,” said Ken’s wife, Lucy. “43 Institute is committed to fostering the opportunities that sparked his passion and creativity.”
Vehicles currently displayed in the exhibit include:
– 2022 Audi S1 E-Tron Quattro “Hoonitron,” designed for “Electrikhana”
– 1986 Audi Sport quattro “Turbo Monster”
– 1965 Ford Mustang RTR “Hoonicorn,” the star of “Gymkhana SEVEN: Wild in the Streets of Los Angeles,” “Climbkhana: Pikes Peak” and “Gymkhana TEN: Ultimate Tire Shredding Tour”
– 2005 Subaru WRX STI “Gymkhana Practice,” the car that started it all and the original star of the Gymkhana series
– 2008 Subaru WRX StI from “Gymkhana TWO: The Informercial”
– 1977 Ford F-150 “Hoonitruck,” featured in “Gymkhana TEN,” inspired by Block’s father’s F-150, the first car Block learned to drive
– 1994 Ford Escort RS Cosworth WRC “Cossie V2”
– 2022 Porsche 911 SVRSR “Hoonipigasus,” built to compete in the Pikes Peak International Hillclimb
– 1986 Ford RS200
– 2016 Ford Focus RS RX used in FIA World Rallycross Championship and featured in “Gymkhana TEN”
“People’s Champ: The Impact of Ken Block” was created in partnership with 43 Institute, a nonprofit focused on offering mentorship and resources to keep Block’s legacy alive and inspire future generations.
“People’s Champ: The Impact of Ken Block” will be on display until October 2025. To purchase tickets or for more information about the Petersen Automotive Museum, please visit Petersen.org/exhibits.
WANT MORE?
Watch: Electrikhana 2 – Mexico City
Watch the Full Gymkhana Film Series – HERE
About Petersen Automotive Museum
The Petersen Automotive Museum Foundation is a non-profit 501(c)(3) charity. The museum is located at 6060 Wilshire Blvd. (at Fairfax) in Los Angeles, 90036. Admission prices are $21 for general admission adults, $19 for seniors (62+), $13 for youth (12-17) and $12 for children ages 4 to 11. Active military with ID, personal care attendants and children under age four are admitted free. Museum hours are 10 a.m. to 5 p.m. daily. For general information, call 323-930-CARS or visit www.petersen.org.
About 43 Institute
43i celebrates Ken Block’s legacy by creating opportunities for “motivated misfits”—bold, driven individuals with the passion to break boundaries but without the resources to do it. Inspired by Ken’s belief in lifting others, 43i provides grants, mentorship, and connections in action sports, motorsports, and creative arts, helping turn unconventional dreams into reality. Learn more at www.43i.org.
Photo Gallery
Studio photos of the S1 Hoonitron and Audi Sport quattro Turbo Monster courtesy of The Petersen Automotive Museum.
1986 Audi Sport quattro Replica “Turbo Monster”
2022 Audi S1 e-tron quattro Hoonitron
