In case you haven’t noticed, Audi has been rolling out a messaging campaign preparing for November 12, 2025. The plan: to reveal details and more about the 2026 Audi F1 campaign.
Joining F1 is a big deal. While Audi as a brand can be almost predictably consistent, this time around the company has held its F1 plans surprisingly close to the vest. Sure, there were the driver hirings last season, followed by key team appointments and the improved pace of Sauber this year. There’s also been the “Audi F1 Project” presence on LinkedIn, often tied to new job listings.
The lone test car remains a mockup show car that dates back to 2022. That’s a lifetime in brand guidelines and race livery design, but other than the appointment of key partners such as BP, Adidas, and Revolut, details have been surprisingly scarce.
This enigmatic approach raises questions.
WILL THE TEAM USE ‘AUDI SPORT’ IN THE NAME?
Will the team use the “Audi Sport” name that has adorned Audi race cars since the brand’s rally debut and carried through to Le Mans legend status? Even so, you don’t see it used in the current Audi F1 Project naming.
DOES THE SAUBER NAME HAVE A FUTURE WITH AUDI?
Will any Sauber branding remain? “Revolut Audi Sauber” could be one possible outcome. When BMW operated Sauber, the squad was named BMW Sauber F1. As far as we know, Audi isn’t required to retain the name, but Sauber does hold value in F1 history.
WHAT WILL THE AUDI F1 CAR LOOK LIKE?
Will Audi reveal its 2026 livery tomorrow? That might be a bit premature, but you never know.
We’ll know more by tomorrow afternoon, now just hours away. Until then, I’ve generated—via AI tools—this set of images depicting a proposed 2026 Audi F1 car. The design is based on renderings of the 2026 F1 chassis originally released by the FIA. I didn’t bother trying to guess the livery. Instead, I followed Audi test-car tradition, finishing it in matte black with basic logos of key partners: Audi Sport, Adidas, Revolut, and BP.
WILL THE CAR HAVE A DESIGNATION?
While Sauber has made practice of using C and then a numeral such as the 2025 Sauber C45 racecar in use right now, Audi is slightly different with an R and numeral designation—most famously in Le Mans, where the R8, R10, R15, and R18 all contributed to the Audi Sport legend. Less known, that same convention also extended to DTM cars. The R11 was the 2004 A4 DTM (B6), R12 the 2005 A4 DTM (B7), R13 the 2007 A4 DTM (B7), R14 the 2008 A4 DTM (B8), and R17 the 2012 A5 DTM (B8) and 2013 RS 5 DTM (B8).
WHERE CAN WE WATCH THE REVEAL?
As for tomorrow, Audi hasn’t announced any specific broadcast details as of this writing. Should they appear, I’ll share them here and on social media. If not, expect photos and full details as soon as they become available.
UPDATE: Audi AG in Germany has a teaser video stating time on their German media portal. It states the presentation will be November 12 at 9PM CET (3PM EST, 12PM PST). It’s likely that the presentation will be shown live there, though even that isn’t ultimately confirmed. Even still, it’s the closest thing I’ve found to a time and place confirmation. You can find that HERE.
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