As the 2025 F1 season heads into its summer break period, the 2026 season is coming into sharper focus… and namely the transition from F1 Team KICK Sauber to the factory Audi F1 team. Now, it’s been confirmed that Audi has signed a title sponsor – Revolut.
Revolut is a global financial technology (a.k.a. fintech) company with over 60 million customers. “Our global mission,” says the firm’s website, “is for every person and business to do all things money — spending, saving, investing, borrowing, managing, and more — in just a few taps.”
The partnership starts from the 2026 Formula One season onwards, uniting the two brands that share a directive for consistent innovation in their respective fields. The goal of the partnership is to work to create new ways for fans to interact with the sport. No doubt there’s also value in turning some of those 60 million customers into fans of F1 and even Audi.
Beyond that, communications from the two firms boast that Revolut Business will be integrated into Audi F1’s financial operations. Interestingly, and perhaps obviously, Revolut-powered checkout solutions for team merch is also an added benefit says the dual announcement from Audi and Revolut.
RELEVANT QUOTES
Gernot Döllner, CEO of AUDI AG and Chairman of the Board of Sauber Motorsport AG: “Audi is entering Formula 1 with a clear ambition: to use the platform as a technologically relevant and economically sustainable investment in the future of the Audi brand. We firmly believe in the success of our project, which we are approaching with a realistic attitude and a mindset of continuous improvement. In Revolut, we have found a partner that shares our ambitions and attitude. Formula 1 is a global stage that offers us the opportunity to reach new target groups together and generate enthusiasm for our products.”
Jonathan Wheatley, Team Principal of the future Audi F1 Team: “With Revolut, we have found a partner that shares our core ethos of innovation and relentless ambition. This is more than a brand fit; it is a strategic alliance, engineered to challenge conventions in motorsport. From 2026, Revolut’s digital-first solutions will power key areas of our operations while also redefining how fans and communities engage with our team – delivering a seamless and engaging experience on and off the track.”
Nik Storonsky, CEO of Revolut: “This is a monumental partnership for Revolut and the future Audi F1 Team. We’re accelerating towards 100 million customers, and we’ll be bringing them into Formula 1 with unforgettable experiences at a pivotal time for the sport. As Revolut continues to challenge the status quo in global finance, the future Audi F1 Team is set to do the same in motorsport. With a shared outlook, global ambition and relentless drive for progress, this partnership will define what’s possible in Formula 1.”
Audi’s involvement in Formula 1 is an important strategic flagship project for the brand. The entry is taking place under clearly defined framework conditions: from 2026, the premier class of motorsport will rely on a higher proportion of electric power, sustainable fuels and a binding cost limit. With around 820 million fans and 1.6 billion TV viewers during 2024, Formula 1 is the world’s most popular sports series and therefore an attractive global platform for reaching new target groups, together with continued high growth potential.
ABOUT REVOLUT
Revolut is a global fintech, helping people get more from their money. In 2015, Revolut launched in the UK offering money transfer and exchange. Today, more than 60 million customers around the world use dozens of Revolut’s innovative products to make more than half a billion transactions a month.
Across Revolut’s personal and business accounts, customers are provided with more control over their finances and people around the world are seamlessly connected.
Over the past twelve months, Revolut has driven significant innovation across its core finance and lifestyle offerings, all while experiencing record global growth and earning the status of Europe’s most valuable private technology company.