When it comes to performance, precision is everything. That’s true if you’re threading a car through the Karussell at the Nürburgring or chasing tenths in the pitlane. Which is why it feels so natural that ABT Sportsline—the Audi personalization specialist, tuning firm and race-winning team management company—has teamed with German watchmaker Stowa to create a timepiece dedicated to endurance racing. The result is the Chrono ABT 24H Limited Edition, a chronograph limited to just 50 examples worldwide.
ABT SPORTSLINE RACING PEDIGREE X ROAD CAR CRAFT
For Audi enthusiasts, ABT needs no introduction. Founded in 1896 and reborn in the modern era as ABT Sportsline, the Bavarian firm has become synonymous with fast Audis. From RS models honed for Autobahn supremacy to their works-level racing machines in competition like the DTM, Formula E, and the 24 Hours of Nürburgring, ABT has a history of extracting performance and style. Today, they remain Audi’s most prominent tuning partner, developing cars that blend motorsport DNA with everyday drivability.
This collaboration with Stowa draws directly on that heritage, tying the relentless demands of 24-hour endurance racing to a wearable expression of ABT’s ethos.
THE TIMEPIECE STEALTH MEETS MOTORSPORT DETAIL
The Chrono ABT 24H L.E. is purpose-built, much like ABT’s cars. Its 44mm DLC-coated stainless steel case keeps things monochrome and menacing, while hollowed lugs reduce mass—a subtle nod to motorsport weight-saving tricks. A sapphire crystal front and back gives an unfiltered look at both dial and movement, while red accents on the chronograph hands and scales channel the adrenaline of Nürburgring pit boards.
Inside, the Sellita SW510 automatic movement keeps time with endurance precision, decorated with German ribbing, blued screws, and a bespoke ABT rotor. Like any true racing machine, the details matter: Lamborghini-inspired Y-pattern textures across the matte black dial, luminous green Super-LumiNova for legibility through the night, and ABT’s 24H logo in red and white front and center.
COLLECTOR-GRADE EXCLUSIVITY
Fitted with a black rubber strap and priced at €3,490, the Chrono ABT 24H is limited to just 50 units—a number that ensures it’s more exclusive than many of ABT’s road-going special editions. For fans of the four rings who also appreciate fine horology, it’s a rare opportunity to strap a piece of ABT’s Nürburgring spirit to your wrist.
BEYIND CARS ABT AS LIFESTYLE BRAND
This collaboration is also a signal of where ABT is headed. No longer just a tuner or race team, ABT is expanding into lifestyle territory—offering enthusiasts ways to live the brand beyond the driver’s seat. Much like Audi has used design, architecture, and art to extend its cultural presence, ABT is tapping into watches, fashion, and motorsport culture to strengthen its identity. The Chrono ABT 24H Limited Edition is a collector’s item, but more than that, it’s a statement: ABT isn’t only about engineering fast Audis—it’s about curating a more expansive enthusiast experience.
Cars and watches have always shared a symbiotic relationship, so partnerships like this one tend to resonate. After all, whether on the track or on your wrist, time is the ultimate measure of performance.
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