For decades, the annual spring pilgrimage to Lake Como in Italy has represented one of the automotive world’s most exclusive car event traditions. What began as a classic concours on the grounds of the storied Villa d’Este has gradually transformed into something far larger and more culturally influential: a sprawling multi-day celebration of design, heritage, motorsport and modern collector culture now increasingly referred to simply as “Como Week.” CONCORSO D’ELEGANZA VILLA D’ESTE At its center remains the Concorso d’Eleganza Villa d’Este, an event … Continue reading Audi Arrives at Lake Como as “Como Week” Evolves Beyond the Concorso