In the heart of London, Audi unveiled the Concept C — its latest concept that also signals the beginning of a new design direction for the brand. The car was presented at an exclusive event hosted by Chief Creative Officer Massimo Frascella. “Radical simplicity is the core of Audi’s new design philosophy,” Frascella explained. “True clarity is achieved by reducing everything to the essential — the Concept C is the first manifestation of a new design language that feels intuitive, … Continue reading Audi Concept C Premieres in London, Communicating New Era of Design for Audi