At Milan Design Week 2026, Audi has taken a deliberately restrained approach, trading spectacle for reflection with a new installation titled “Origin.” Created in collaboration with Zaha Hadid Architects, the project serves as both a physical space and a philosophical statement, previewing the brand’s evolving design direction. Set within the courtyard of the Portrait Hotel on Corso Venezia, Origin is conceived as a living architectural object. Its matte metallic surfaces—evoking technical materials like titanium—shift with light and movement throughout the day, subtly changing the perception of the … Continue reading Audi at Milan Design Week 2026