This 10 Things about Massimo Frascella series stems from an in-depth feature published by Autocar Magazine. Meant as an in-depth take on Audi’s Chief Creative Officer, it delved both into what brought him to Audi and where he plans to take the four rings during his tenure. Using that as a starting-off point, this series aims to highlight the key points while expanding them more in the Audi-specialist context this website aims to provide. Part #1 began with Frascella’s taproot – the Audi … Continue reading 10 Things I Learned about Massimo Frascella. #5 Screens vs. Switchgear