A brand’s presence in the focus of young designers or submissions for independent design contests is often revealing, perhaps gauging more about the brand’s value as seen by future and/or up-and-coming designers than official studio projects can possibly reveal. Freed from production constraints and internal politics, they allow designers to consider ideas that aren’t as constrained. Audi Concept M, created by designer Siddhartha Dutt, is one such project—small in scale, but big in its expansion of paradigms set by Audi. … Continue reading Concept M: Microcar + Endurance + The North Face