Germany’s SEMA? That’s probably a relatively fair descriptor of the Essen Motor Show. Intended as a showcase for the automotive aftermarket and tuning industry, Essen and SEMA largely cover the same bases. Nevertheless, they do so in distinctly different ways. The most obvious distinction is scope. Essen is based in Germany, so the range of cars on display naturally skews more European. German marques—Audi most obviously included—remain central to the event, while German aftermarket brands are also among the most … Continue reading 2025 Essen Motor Show: Audi Perspective