Audi may be preparing to reposition its luxury hierarchy with the rumored introduction of a new flagship SUV bearing the historic Horch name. Recent spy shots suggest the forthcoming Q9—already expected to be the brand’s largest utility vehicle—could launch with an ultra-luxury derivative using Horch branding, drawing inspiration from the A8L Horch previously sold in China. The rumor comes from a story over on TheDrive. If confirmed, the move could signal a shift in Audi’s strategy as the brand also … Continue reading Audi Q9 with “Horch” Branding Rumored Amid Uncertain Future For A8 Flagship