Some of the best design is polarizing. That’s especially so when a paradigm change is sought as Audi finds itself doing presently. The brand’s current design language has played itself out, the singleframe “shield grille” copied by many brands and made busy by unnecessary elements like fake vents in order to wow an increasingly bored consumer base. When Concept C was created, Audi designers aimed to shake that all up and try something new. Truly new is almost always polarizing. … Continue reading A.I. Imagined: Audi Concept C in NYC