Alas, I wasn’t on the ground in Milan for the unveiling of the new Audi Concept C, so instead I’ve been processing content generated by the Audi PR machine in and around the unveiling. One element shared was a Q&A with Audi Chief Creative Officer and design chief Massimo Frascella. Rather than trying to artfully rehash it, I’ve included it here in its entirety. Audi presents its new design philosophy – a bold step intended to reshape the way the … Continue reading Massimo Frascella Talks Audi Concept and “the Radical Next”