2025 marks a year of chaos for the automotive market. Between shifting Chinese consumer tastes and the American trade war, Audi has had to take a more thoughtful approach to both if it wishes to maintain brand growth. Combine with that the notion that these are two very different markets with widely ranging consumer tastes and most would understand that a strategy for China likely isn’t reflective on a strategy for North America. IF CHINA AND AMERICA ARE SO DIFFERENT WHY … Continue reading Audi at the Auto Shanghai – North American Perspective