Audi collection Deutschland has introduced a new “Kaipola ’86” line inspired by the 1986 ski jump commercial in which rally driver Harald Demuth drove an Audi 100 CS quattro up the Pitkävuori ski jump in Kaipola, Finland. The stunt became one of the most recognizable demonstrations of Audi’s quattro system.
The Kaipola ’86 range includes apparel and accessories that reference the look of the original commercial with a bit of “rad” feel from the 1980s. The designs use period-style graphics, simple typography, and colors drawn from the red Audi 100 CS featured in the ad. Items include jackets, beanies, and T-shirts with illustrations of the Pitkävuori jump and its 80-percent gradient.
With growing interest in Audi’s past as the brand moves into new phases of development, the Kaipola ’86 collection gives fans a straightforward way to acknowledge a key moment in quattro history. It connects the modern lineup with one of Audi’s most memorable real-world demonstrations.
THE COLLECTION
Audi Kaipola ´86 Cap, blue – LINK
This Kaipola ’86 baseball cap is made from blue denim and sized for easy adjustment between 55 and 59 cm. Its straightforward construction gives it a casual look suited for everyday wear, with structured panels and a curved brim.
Branding is simple and focused: a quattro badge sits on the front panel, “For the Epic or Everyday” is embroidered above the rear opening, and the buckle features raised Audi rings. Made from 100% cotton denim, the cap ties into the broader Kaipola ’86 collection while remaining practical as a daily accessory.
Audi Kaipola´86 Fleece jacket, unisex, offwhite – LINK
This unisex Kaipola ’86 teddy fleece jacket is designed as a modern, slightly oversized layer with a clean, functional look. It features a stand-up collar with black contrast material, a zippered chest pocket in a contrasting color, and two zippered side pockets. The hem and sleeves are finished in black edging to give the offwhite fleece a bit of structure. The jacket is made entirely of soft polyester teddy fleece for warmth and everyday wear.
Branding is kept subtle, with a tonal “For the Epic or Everyday” print along the zipper placket, a quattro badge on the sleeve, and Audi rings embroidered at the neck and on the chest pocket. The jacket can be machine washed at 30°C and should not be tumble dried.
Audi Kaipola ´86 Hoodie, unisex, light grey – LINK
This unisex Kaipola ’86 hoodie is a slightly oversized, casual piece made from 100% cotton sweat fabric with looped backing for comfort. It features a classic kangaroo pocket and a light grey melange finish that keeps the design neutral and easy to pair. The front carries simple “For the Epic or Everyday” embroidery, while a quattro badge on the sleeve and Audi rings inside the neck provide additional but understated branding.
The back of the hoodie features a large “Kaipola 86” motif that incorporates the well-known image of the Audi 100 quattro climbing the Pitkävuori ski jump in 1986, connecting the piece directly to its inspiration. Designed for regular wear, the hoodie can be machine washed at 30°C and should not be tumble dried to maintain its shape and texture.
Audi Kaipola ´86 Longsleeve, unisex, white – LINK
This slightly oversized unisex Kaipola ’86 longsleeve is made from firm 100% cotton for a clean, structured fit and features ribbed cuffs for a straightforward, wearable finish. The front includes a simple “For the Epic or Everyday” embroidery, while a quattro badge at the neck and Audi rings inside the collar provide subtle brand details.
A technical-style print on the right sleeve lists “Technical data ski jump Kaipola” alongside Audi rings, tying the piece directly to the specifications of the 1986 quattro ski jump demonstration. The white color keeps the focus on the sleeve graphic and the minimal front embroidery. The longsleeve can be machine washed at 30°C and should not be tumble dried.
Audi Kaipola `86 Mug, white – LINK
This Kaipola ’86 porcelain cup is a simple, white European-made piece designed for everyday use. It holds 350 ml and has a clean shape that keeps the focus on its heritage-inspired details. The exterior carries the “Kaipola 86” motif, connecting the design to the well-known 1986 ski jump moment.
Inside the cup, the Kaipola coordinates and a quattro print add subtle branding elements visible only when in use. Made from durable porcelain, the cup serves as a functional reminder of the Kaipola ’86 theme without relying on heavy decoration.
Audi Kaipola ´86 Shopper Bag, blue – LINK
This denim Kaipola ’86 tote bag is designed as a spacious carryall with a simple, functional layout. It features a large main compartment with a separate inner pocket, slip pockets on the outside, and a snap closure to keep items secure. Two sturdy straps allow for easy shoulder or hand carry, while the blue denim material gives the bag a durable, everyday feel.
Branding is concentrated on the front and back. A quattro badge sits on the front panel, while the back features three printed elements: “For the Epic or Everyday,” “quattro 1986,” and the geographic coordinates of Kaipola, accompanied by Audi rings. Measuring roughly 58 × 34 × 15 cm, the tote provides ample space for daily use while referencing the heritage behind the Kaipola ’86 collection.
Audi Kaipola ´86 T-Shirt, unisex, white – LINK
This slightly oversized unisex Kaipola ’86 T-shirt is made from firm 100% cotton, giving it a structured feel while keeping it comfortable for everyday wear. The front is kept minimal with a small quattro embroidery, complemented by Audi rings on the sleeve and inside the neck, along with a subtle quattro badge placed above the hem.
The back carries the defining element of the piece: a large “Kaipola 86” print featuring the classic image of the Audi 100 quattro ascending the Pitkävuori ski jump in 1986. The white color keeps the focus on the graphic, making the T-shirt a straightforward tribute to one of Audi’s most recognizable advertising moments. It can be machine washed at 30°C and should not be tumble dried.
SIDENOTE AUDI COLLECTION DEUTSCHLAND
This section features coverage of product produced from various sources worldwide, which doesn’t always mean readily available in the market where readers are located. This particular line is from Audi collection and specifically from the home market, i.e. “Audi collection Deutschland”.
At the time of writing, these items were not listed in the Audi collection USA online shop. This website is published in the USA so only cross-checked the items with that store. So far as I am aware, Audi collection Deutschland does not ship outside the USA. If you are not located within the EU, check your local market. Likely these items should be available at Audi dealerships within the markets where they are distributed. Alternatively, you can visit the Audi collection shops in Ingolstadt and Neckarsulm in order to see and purchase these items in person – another reason to make a pilgrimage to Audi’s own factory town customer-focused installations.