Audi of America Announces MY2027 Updates & Details

Audi of America has announced a broad series of updates across its U.S. lineup for the 2027 model year, focusing on simplifying trim structures, expanding driver assistance technologies and continuing the brand’s transition toward a more digital ownership experience. Rather than introducing sweeping mechanical changes, the updates center on equipment, technology and packaging, with many previously optional features becoming standard or more widely available across the range.

Many of the headline changes revolve around driver assistance and connectivity. Adaptive Driving Beam Digital Matrix LED headlights will make their U.S. debut on select models, while expanded parking assistance, updated infotainment functionality and a growing suite of digital services continue Audi’s push toward software-defined vehicles. The company has also streamlined option packages throughout much of the lineup, with the purpose of making it easier for buyers to configure vehicles while increasing standard equipment.

The complete breakdown below details every model-by-model change, covering revised standard equipment, new packages, pricing adjustments and other updates arriving across the 2027 Audi portfolio in the United States.

Audi advances digitalization, Driver Assistance features, and packaging simplicity across model year 2027 lineup

• Advancements in digital ecosystems deliver more intuitive interfaces and enhanced connectivityNew remote capabilities and expanded driver assistance technologies improve convenience, comfort and confidenceSimplified offer structures and package offerings allow customers to more easily meet their needs, provide more access to options on entry models, and give customers more flexibility
RESTON, Va., July 8, 2026 – As part of the most comprehensive product cadence in its history, Audi of America today announces pricing and equipment updates for its 2027 model lineup, reinforcing the brand’s commitment to progressive design, advanced digitalization, and everyday usability. Spanning core sedan, SUV, and performance models, the latest enhancements introduce a more cohesive user experience, expanded driver assistance functionality, and simplified packaging offerings designed to provide greater clarity and ease for customers. Additionally, the continued inclusion of Audi Signature Care Scheduled Maintenance on all new vehicle purchases provides additional value and peace of mind. Audi Signature Care includes each of the new-vehicle scheduled services in the first three years / 30,000 miles of ownership (whichever occurs first), as well as one brake fluid service, making a new Audi an even more compelling purchase in the premium segment.Audi Signature Care service is honored at all authorized Audi dealerships in the United States, including its territories, and in addition to the already comprehensive suite of warranty and roadside assistance coverage. Every new 2027 model year Audi includes:
• Audi Signature Care scheduled maintenance at 1yr/10K, 2yr/20K, and 3yr/30K (whichever occurs first) intervals4 Years/50,000 miles (whichever occurs first) New Vehicle Limited Warranty12 Year Limited Warranty Against Corrosion Perforation4 Year Roadside Assistance coverage
By making maintaining a vehicle as easy as setting up an appointment, an included scheduled maintenance program provides owners with additional peace of mind, helping enhance overall value within the premium segment. Audi Signature Care applies to both purchased and leased model-year 2027 models, and all service is completed by Audi-trained technicians at authorized dealers using factory procedures, specialized tools, and Audi Genuine Parts – helping to ensure an owner’s Audi continues to perform at its best.Owners of any eligible Audi model wishing to further extend the coverage timeframes of scheduled maintenance – of Audi Signature Care or any of the Audi Care pre-paid service options – can do so easily with Audi Care Select. Available via any authorized U.S. Audi dealer or within an owner’s myAudi online account, available Audi Care Select packages can provide extended service options up to 120,000 miles. For additional details, see the Audi Care website: Audi Care Updates | Audi USAEnhancing the in-vehicle listening experience, MY27 vehicles (not including e-tron GT, Q8, and A8 models) equipped with Bang & Olufsen® or SONOS® premium audio systems now include Sound Enhancement PLUS. The feature optimizes audio quality throughout the cabin with deeper, more precise bass, frequency restoration for improved sound quality, and automatic volume adjustment across different media sources. Vehicles equipped with Bang & Olufsen® audio systems also benefit from Virtual Rooms, creating immersive sound environments inspired by venues such as concert halls, stadiums, and jazz clubs for a richer, more engaging listening experience.Updates and pricing for the 2027 Audi model lineup follow below, with information on additional 2027 models to be added in the coming weeks:A5 Model FamilyFor model year 2027, the Audi A5 adopts a streamlined one-trim structure designed to simplify ordering while offering greater flexibility through thoughtfully curated packages. The standard model receives a black headliner when paired with black or brown interiors, while beige interiors retain a gray headliner. The S line black optic package can now be combined with either 19-inch or 20-inch wheels, including 19-inch five-double-spoke design wheels, which replace the previous 19-inch 5-arm-aero design wheels, or 20-inch 5-double-spoke wheels with bicolor finish which are newly introduced for model year 2027. The Driver assistance package includes features such as a head-up display, dynamic interaction light, dashcam, and park assist plus.The Executive package further enhances comfort and refinement with Bang & Olufsen® sound system with 3D sound and front headrest speakers, acoustic front door glass, ventilated front sport seats, LED headlights plus with digital DRL, and USB power delivery ports to support high-output charging. The Vorsprung package bundles equipment from the Driver Assistance and Executive packages as well as additional features. On the interior, features include a MMI® front passenger display with 10.9’’ screen, manual rear side window sunshades, and heated rear seats. Driver assistance features included in the Vorsprung package include park assist pro with remote functionality, rear emergency brake assist, Audi drive select assist, and a Surround view camera system with 3D view. On the exterior, features include digital OLED taillights and Matrix design LED headlights with seven additional digital DRL signatures.A newly introduced Sport plus package emphasizes dynamic styling and performance through inclusion of adaptive S sport suspension, S line exterior and interior treatments including S line interior with Express Red stitching and red edging on the seat belts, front sport seats with diamond stitching, and Leather/ Dinamica® interior. Additional distinctive design elements include deletion of the model badging on the trunk lid, a three spoke flat top/bottom multifunction steering wheel, stainless steel pedal caps, red brake calipers, 20-inch 5-arm falx design wheels with summer tires, and matte brushed aluminum inlays.Finally, standalone options for model year 2027 include a panoramic glass roof with variable light control, as well as an S sport suspension which lowers the ride height by 20mm.For the model year 2027 Audi S5, packaging revisions mirror the A5’s simplified approach while maintaining its sport-focused character. The available Driver assistance package includes Park assist plus, dynamic interaction light, a head-up display system, and dashcam functionality. Wheel offerings expand with available 20-inch 5-double-spoke design wheels. Further personalization is made available through Audi exclusive design and Black optic packages. The Black optic package can now be combined with either 20-inch wheels or the standard 19-inch wheels. The Executive package elevates interior luxury with fine Nappa leather seats featuring Sports seats plus and front seat massage and ventilation functionality, and acoustic glazing on the front door glass. The Executive package also equips the interior of the 2027 S5 with a Bang & Olufsen® sound system with 3D sound and front headrest speakers, as well as enhanced ability to charge personal devices through high-output USB power delivery ports. On the exterior, the Executive package adds Matrix design LED headlights with seven additional digital DRL signatures.At the top of the lineup, the newly introduced Vorsprung package offers features with additional technology and comfort enhancements, including a MMI® front passenger display with 10.9’’ screen, digital OLED taillights, heated rear seats, rear side window sunshades, park assist pro with remote functionality, and surround view camera system with 3D view. Adaptive S Sport suspension is included within the Vorsprung package as well as being available separately, reinforcing the S5’s performance positioning, while a selection of 19- and 20-inch all-season run-flat tires supports everyday usability without compromising capability. Finally, a panoramic glass roof with variable light control is available as a standalone option for model year 2027.

2027 A5 Model Family MSRP ModelEngineDrivetrain PremiumA52.0L TFSI, 4 CYL.268 hp / 295 lb.-ft.quattro®S tronic®$50,400S53.0L TFSI, 6 CYL.362 hp / 406 lb.-ft.quattro®S tronic®$63,600Destination and Delivery $1,295 

A6 Model FamilyFollowing comprehensive mid-model-year updates for the 2026 Audi A6, model year 2027 enhancements continue the elevation of comfort, technology and driver assistance features, while enforcing the model’s position in the premium mid-size segment. The 2027 A6 TFSI now includes expanded interior customization and convenience features on the standard model. The addition of a heated steering wheel and surround view camera system now arrive as standard equipment. Interior ambiance is further elevated with newly configured headliner pairings, including a black headliner for black and brown interiors while a gray headliner is retained for beige interiors. Attention to material quality and craftsmanship is evident with the addition of a leather-covered airbag cap on the steering wheel as standard equipment.Advanced driver assistance and in-cabin technology see meaningful expansion through updated package offerings. The Driver Assistance package now includes an integrated dashcam system, as well as a head-up display and dynamic interaction light system to help further improve driver awareness, while Park Assist Plus adds additional convenience.The Executive package builds on the luxury credentials of the A6 with features designed to heighten comfort and sensory refinement. Dual-pane acoustic glass for both front and rear side windows contribute to a quieter cabin environment, complemented by a Bang & Olufsen® sound system with 3D sound and front headrest speakers. Technology enhancements include LED headlights plus with digital daytime running light (DRL) signatures and an MMI front passenger display with 10.9’’ screen, bringing additional personalization and connectivity to the front passenger experience. Rear occupants benefit from enhanced comfort through rear side window sunshades and a power-operated rear window sunshade.To elevate both ride comfort and handling, the Vorsprung package delivers both adaptive air suspension and all-wheel steering. Additional included features such as digital OLED taillights with light signatures, four-zone automatic climate control, heated rear seats, power soft-closing doors, and USB power delivery ports to support high-output charging, underscore the package’s premium positioning. Finally, the Vorsprung package benefits drivers with additional peace of mind through inclusion of surround view cameras with 3D view, park assist plus with remote functionality, and emergency brake assist rear.A new Air quality package is available for the 2027 model year as well, which includes a particulate matter sensor and an ionizor, while vehicle occupants can reference an air quality display within the vehicle.

2027 A6 Model Family MSRP ModelEngineDrivetrain PremiumA6 Sedan3.0L TFSI, 6 CYL.362 hp / 406 lb.-ft.quattro®S tronic®$64,900Destination and Delivery $1,295 

A6 e-tron Model FamilyThe A6 Sportback e-tron lineup was an all-new Audi offering for 2025. As the most aerodynamic and longest-range BEVs within the Audi line-up, they are offered exclusively in a Sportback body style for North American markets, with either a single-motor rear-wheel-drive (A6 Sportback e-tron) or dual-motor all-wheel drive (A6 Sportback e-tron quattro) powertrains.For model year 2027, the Audi A6 Sportback e-tron model lineup receives comprehensive hardware and software design updates tailored to make the driving experience even more emotional, intuitive, and efficient.

ModelMotorDrivetrain PremiumPremium PlusPrestigeA6 Sportback e-tronSingle: PSM rear375 hprear wheel drive$66,700$70,600$75,200A6 Sportback e-tron quattroDual: single ASM front, single PSM rear456hpquattro®$68,700$72,600$77,200S6 Sportback e-tronDual: single ASM front, single PSM rear543hpquattro®–$79,600$83,300Destination and Delivery $1,295   

Q3 Model FamilyFollowing the 2026 model year introduction of an all-new generation, the Audi Q3 continues to advance its position in the premium compact SUV segment for the 2027 model year with thoughtful updates that further elevate everyday usability, driver confidence, and in-cabin comfort.Building on the redesign’s foundation of progressive design and advanced digital architecture, the Q3 benefits from an expansion of what was already a wide variety of standard features, now including a direct tire pressure monitoring system (TPMS) for improved awareness, and Adaptive Rear Assist which can apply emergency braking in the event of an imminent rear-end collision with pedestrians.For customers seeking additional comfort and convenience, a newly configurated Convenience package bundles several high demand features into one cohesive offering. This package enhances daily driving with a heated steering wheel, surround view cameras, Park Assist functionality, an upgraded auto-dimming mirror with compass and HomeLink, as well as a 3-month trial of SiriusXM with 360L (trial subscription; terms apply).Driver-focused technology continues to evolve across the lineup, with a head-up display system now incorporated into the Driver Assistance package, providing key driving information directly within the driver’s line of sight. Also included in the Driver Assistance package for the 2027 model year is park assist pro with remote functionality, and trained parking. Meanwhile, features such as the heated steering wheel and surround view cameras have been repositioned into the Convenience package, simplifying ordering.Together, these enhancements build on the momentum of the Q3’s new-generation launch, reinforcing its role as a technologically advanced and versatile entry point to the Audi SUV portfolio, while delivering greater accessibility to premium features that enhance both comfort and confidence on every journey.

2027 Q3 Model Family MSRP ModelEngineDrivetrain PremiumQ3 S line quattro2.0L TFSI, 4 CYL.255 hp / 273 lb.-ft.quattro®S tronic®$44,400Destination and Delivery $1,295 

Q6 e-tron FamilyThe Audi Q6 e-tron was all-new for model year 2025. The first production model based on the new Premium Platform Electric (PPE) architecture and E3 1.2 electronic architecture, it reflected the future of Audi EVs and its upcoming models in terms of architecture, UX and design, as well as the brand’s philosophy of Vorsprung Durch Technik, or “progress through technology.” The five-passenger Q6 e‑tron sets standards within the Audi EV lineup in terms of range, charging, driving dynamics and design in the highly competitive mid-size premium segment.Now standard with quattro® all-wheel drive, for model year 2027 the Audi Q6 e-tron receives comprehensive hardware and software design updates tailored to make the driving experience even more emotional, intuitive, and efficient.

ModelMotorDrivetrain PremiumPremium PlusPrestigeQ6 e-tron quattroDual: single ASM front, single PSM rear456hpquattro®$64,500$69,500$73,700SQ6 e-tronDual: single ASM front, single PSM rear509hpquattro®- -$73,200$76,600Q6 Sportback e-tronDual: single ASM front, single PSM rear456hpquattro®$68,300$72,300$76,500SQ6 Sportback e-tronDual: single ASM front, single PSM rear509hpquattro®–$75,600$79,000Destination and Delivery $1,295   

A8 Model FamilyFollowing a significant mid-cycle refresh in 2022 that saw sharpened design elements brought to the flagship Audi sedan and consolidated option packages for model-year 2026, the A8 L carries forward essentially unchanged for model year 2027, with the addition of two new 21-inch wheel options.For MY2027, the A8 L offers two new optional 21-inch wheels for the Black optic package, a 10-Y-spoke evo design with a darkened bicolor finish or with a matte neodymium gold finish.The S8 received a significant refresh for model year 2022 and consolidated package content changes for 2026. For model-year 2027, the S8 carries forward essentially unchanged save for a new color variant for the wheel in the Black optic package, and the inclusion of heated rear seats as standard equipment.

2027 A8 Model Family MSRPModelEngineDrivetrain  A8 L 55 TFSI3.0L TFSI, 6 CYL.335 hp / 369 lb.-ft.quattro®Tiptronic®$95,100S84.0L TFSI, 8 CYL.563 hp / 590 lb.-ft.quattro®Tiptronic®$130,000Destination and Delivery $1,295 

Q8 Model FamilyThe Q8 received significant updates for model year 2024, including a bolder design and upgraded lighting technology, revised front and rear fascias, new wheels and exterior colors, and new decorative interior inlays. For 2027, the Q8 builds upon the numerous packaging and trimline updates seen for the 2026 model year. For the 2027 model year, the Q8 receives the S line exterior as standard, along with a new standard 5 V-spoke-S design 21-inch wheel. New optional 22-inch 10-Y-spoke design wheels with matte neodymium gold finish can also be ordered with the Black optic package.In 2025, the SQ8 received the LED interior lighting plus package as standard equipment across all trim levels, and two new optional packages: the Carbon package; and the Audi Sport Crimson Red stitching package. For model year 2027, the SQ8 carries over essentially unchanged, save a new optional 23-inch wheel featuring a 10-spoke-trapezoid design in a black metallic finish, which can be optioned on top of the Black optic package.In 2026, the RS Q8 received a newly available RS design package plus with blue stitching and available blue brake calipers. For the 2027-model-year RS Q8 performance, dual-pane acoustic glass for the side windows becomes standard.

2027 Q8 Model Family MSRPModelEngineDrivetrainPremiumPremium PlusPrestigeQ8 55 TFSI3.0L TFSI, 6 CYL.335 hp / 369 lb.-ft.quattro®Tiptronic®$76,900$82,100$87,500SQ84.0L TFSI, 8 CYL.500 hp / 568 lb.-ft.quattro®Tiptronic®- -$100,600$108,100RS Q8 performance4.0L TFSI, 8 CYL.631 hp / 627 lb.-ft.quattro®Tiptronic®- — -$139,700Destination and Delivery $1,295

   e-tron GT Model FamilyFor the 2026 RS e-tron GT performance, the standard wheel diameter grew from 20-inch to a 21-inch 6-double-spoke milled cut, bicolor finish wheel, and an optional Red RS design interior package joined the previously available Gray and Green packages. For model-year 2027, the RS e-tron GT performance carries forward nearly unchanged, save a high-gloss black Singleframe grille being added to the Forged carbon package.

2027 e-tron GT Model Family MSRP ModelMotor / BatteryDrivetrain /TransmissionPremium PlusPrestigeRSRS e-tron GT performanceDual motors / 105 kWh battery (912 hp)quattro® / Single-speed front, two-speed rear transmission- — -$170,500Destination andDelivery$1,295    

All prices provided are the Manufacturer’s Suggested Retail Price and exclude destination, taxes, title, other options, and dealer charges. Dealer sets actual price. For more information, visit www.media.audiusa.com.